Welcome to SoCalMoms

A Community for
SoCal Families

Here you will discover resources for well-being, kid-friendly businesses and events, and unique products and services for parents. Take part in our Great Big Fun Family Events, women's wellness events, and social club outings to experience all that your local community has to offer.

Led by our Founder, mom & entrepreneur Tracy Fredkin.

In 2013, founder and CEO, Tracy Fredkin launched SoCalMoms.com as a free community for parents to connect and discover local activities, expert resources and healthy family products. Tracy is a parent to a toddler and a big kid, a serial entrepreneur and former corporate lawyer. Constantly on the go these days as most of us are dividing time between work, LOTS of kids sports, community events and travel.

SoCalMoms is now one of several lifestyle properties owned by parent company, Fun Family Brands. We are proud to now offer our families access to local and national digital communities, wellness and family events, our SoCal social club and the opportunity to test out new well family products every month!

We can’t wait to get to know you! Make sure to join our SoCal social club for invites to upcoming gatherings.

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